Audi unv stretch film machine eils mid-size luxury crossover SUV
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Audi unveils mid-size luxury crossover SUVPublished: 01 Nov 2009 08:02:01 PSTBy Chen Xiaomin Audi’s latest addition to its SUV lineup is expected to help enlarge the marque’s burgeoning Chinese market share with the mid-size crossover already finding success overseas, according to a senior company official.The new Q5 is expected to play a significant role in China’s luxury SUV range, adding to the brand’s over 40 percent share in the luxury automotive segment, Johannes Thammer, president of Audi Sales Division with FAW-Volkswagen, told the Global Times over the weekend.The mid-size crossover SUV Q5 was launched Thursday by FAW-VW Audi Sales Division in South China’s Shenzhen, to complement the larger Q7.The Q5 is priced between 577,000 yuan ($84,510) and 678,000 yuan ($99,305) and was introduced in Germany earlier this year before going worldwide.Equipped with a direct-injection gasoline engine, seven-speed S tronic double clutch transmission and standard quattro system with hill descent assist, the Q5 hit 72,000 unit sales internationally in its first nine months after it was released in January.Other models of its ilk include the BMW X3, Infiniti EX35, Mercedes-Benz GLK-Class, and Volvo XC60.Thammer said he was confident of Q5’s success against its rivals despite many being firmly established in the market."Luxury crossover SUV is a growing market in China. In five years, the segment will be more than 50,000 [annual sales]," said Thammer."And we are expecting to sell more than 20,000 starting from next year with a competitive price and high quality, tailoring to local demands," he added.The Q5’s localized version, Audi’s third localized car following the A4L and A6L, is scheduled to be launched in China at the beginning of next year.The localized version’s prices are estimated to range from 370,000 yuan ($54,193) to 530,000 yuan ($77,628), compared with the higher-priced 539,000 yuan ($78,947) base-model BMW X3 and the 590,000-yuan-plus ($86,417) Mercedes-Benz GLK.The Q5 is the second Audi model in its "Q" range, after the Q7.The five-seater small luxury crossover SUV has similar features to its big brother, including a 2,810mm wheelbase, up on rival BMW X3’s 2,795mm and Mercedes-Benz GLK’s 2,756 mm.Thammer said the Q5 would complement Audi’s product range, especially the locally produced version when released, it will become Audi’s third major pillar in stabilizing the brand in China.The Audi A4L and A6L are produced by Changchun-based First Automobile Works in a joint venture with Volkswagen (FAW-VW).The joint venture is currently preparing for the production of Q5’s localized model.Klaus Paur from TNS China, a market research firm, said the launch of the Q5 would help Audi enlarge its footprint in the Chinese market."Audi Q5 will round up the local offer as an addition to the A4 and A6 sedans. Also with the Q7 it will reinforce Audi’s position in the crossover segment," Paur told the Global Times.He said that after a slow start, the A4 had succeeded to position itself well in the market and that its extended wheelbase fits with Chinese consumer demand in the segment.From January to September, Audi’s sales in China totaled 108,859 vehicles, up 20 percent from a year earlier.More than 24,000 Audi A4Ls were sold since the model’s launch earlier this year and more than 500,000 A6Ls have been sold over a course of 10 years.Entering China in 1988, nowadays almost 20 percent of all Audi’s sold in China are purchased by the government.Analysts attribute Audi’s solid footing in the Chinese market to a comparably long history in the country, its image as a supplier to the government and its localization of products to adapt to local requirements and taste.深圳南山搬家公司 深圳装修公司 北京翻译公司 弹簧 online cabinets 电炉 kitchen cabinetry 烘箱 bathroom vanities